The hardware design of Bodycam 4 was defined by the Engineering team and used the “BODYCAM” name mark from previous models. For the new brand identity, the name mark was re-done with thicker weights of Helvetica Neue. It was close to the already defined hardware and an aesthetic improvement.
The Bodycam’s chamfer corners were a design element chosen to feature prominently in the identity system. The identity uses a chamfer corner box that represents an abstract silhouette of the Bodycam. The corners are maintained across variations with the name mark enclosed by a rectangular box.
Blue was kept as the primary color, albeit a more vibrant hue. New gradients were created for use on the logos and backgrounds. A diamond pattern was derived from the stippling texture found on the front of the camera.
Bodycam has several logo variations with knocked-out letterforms reminiscent of Pro-Vision’s “PV” parallelogram logo. This helps the logos to read as a family when shown together.